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《北京娱乐信报》(以下称《信报》)2001年以690万元起家,进入了通常需要几千万元才能拿到入场券的市场,目前已成为京报5强之一,今年4月预计广告收入1500万,是去年的3倍,单单4月18日一天就有108万广告收入(据了解由于“非典”冲击,该报4月实收广告费接近1000万)。《信报》的发展奇迹引起了许多人的关注,本刊记者为此专访了崔恩卿社长。中国报业:《信报》启动的时候,只用了690万,而不久后新成立的报纸,启动资金都在数千万以上,请问贵报是如何克服资金相对不足的困难的?
Beijing Entertainment Letter (hereinafter referred to as “Letter”) started with 6.9 million yuan in 2001 and entered the market which usually takes tens of millions of yuan to get admission tickets. Now it has become one of the top 5 Beijing newspapers and this year In April, the estimated advertising revenue is 15 million, which is three times that of last year. According to the statistics, there will be 1.08 million advertising revenue alone on April 18 alone (it is understood that due to the impact of “SARS”, the newspaper received nearly 10 million advertising fees in April). “Newspaper” won the miracle of the development of many people’s attention, correspondents interviewed for this Cui Enqing president. China Newspaper: At the time of launching the “letter newspaper”, only 6.9 million people were employed. In the near future, newly-established newspapers started with more than tens of millions of funds. How can your newspaper overcome the difficulty of relatively insufficient funds?