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在经营广告公司的时候,广告公司CEO的重点要放在哪些地方?首要的是他必须要不断地、很努力地去吸引最好的人才,就好像马戏团的老板要整天考虑去吸引那些最优秀的表演者。马戏团的老板还要帮助那些表演者提出最新、没有人看过的表演节目,这些节目要让观众看了以后觉得“非常厉害,从来没看过、没想过会有如此精彩的表演。”这正如我们在做广告公司的时候,也要帮助我们不断吸引好的人才做出令观众、消费者和客户觉得非常新颖的广告一样。广告公司资产到底在哪里?那些好的人才就是最大的资本,如果他平常做到了一分、两分、三分,我们要让他做到五分、九分、十分,做他以前没做过的,让他的能力不断超越、更上一层楼。另外,我们必须要让这些人在个人成功的时候,同时能够发挥团队的精神。
Where is the focus of an advertising company CEO when it comes to running an advertising agency? Above all, he has to constantly and very hard work to attract the best people, just as the circus boss wants to consider all day The best performer. The circus boss also helps those performers propose the latest, no-show shows that show the audience “so great they’ve never seen it before and have never had such a wonderful performance.” This is just as we are in the advertising agency, but also to help us continue to attract good people to make the audience, consumers and customers feel very innovative ads. Where are the assets of the advertising company? Those good people are the biggest capitalists. If he usually scores one, two and three points, we have to let him do five, nine and ten, and he has not done anything before , Let him constantly exceed the ability to the next level. In addition, we must let these people in the personal success, while able to play a team spirit.