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德国被誉为“展览王国”,全球十大展览城市德国拥有六个,其中,科隆是世界四大展览中心城市之一,每年定期举办40至50个展览会,其中有25个是所在行业规模最大的专业展览会。中国企业出展科隆的规模自1996年开始持续扩大。为了深入了解出国展和来华展的一些情况,日前,本刊记者采访了科隆展览(中国)有限公司冯向军总经理。
Germany is known as the “Kingdom of Exhibitions”. There are six world-class exhibition cities in Germany, of which Cologne is one of the four major exhibition center cities in the world. There are 40 to 50 exhibitions held regularly each year, of which 25 are industry-scale The largest professional exhibition. The scale of Chinese enterprises to exhibit in Cologne has been continuously expanding since 1996. In order to gain a better understanding of some of the conditions for going abroad and coming to China, a few days ago, our correspondents interviewed General Manager Feng Xiangjun of Cologne Exhibition (China) Co., Ltd.