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门前那面飘扬了15个月的“野太阳”图腾旗帜降了下来,投资1.2亿元,经营面积达1.6万平方米的“仟村”,1997年5月兵败羊城广州。有人惋惜,有人忧心,有人窃喜,更多的人在深思。回想1996年2月9日,第一个,也是唯一一个在中央电视台黄金时间播放广告的商店河南郑州“亚细亚”商厦,它携“中原商旅”之风进军南方羊城,开设“仟村百货”商店,确实造成了轰动:每日开门前的升旗仪式,在女子军乐团伴奏下的队列表演,自动步梯上下处频频鞠躬扶客的迎宾小姐,免费为顾客看管小孩的托儿所……广告宣传更是连篇累牍,仅在马路旁、珠江边、火车站的大型广告牌便一掷300万……
The “wild sun” totem flag fluttering in front of the door for 15 months fell. It invested 120 million yuan and had a 16,000-square-meter “village”. In May 1997, it lost the Guangzhou city to Guangzhou. Some people are sorry. Some people are worried. Some people are sceptical and more people are pondering. Recall that on February 9, 1996, the first and only store that broadcast advertisements on CCTV prime time was the “Asia Minor” commercial building in Zhengzhou, Henan Province. It entered the southern city of Yangcheng in the wind of “Central Plains Business Travel” and opened the “Yuncun Department Store” store. It really caused a sensation: the flag-raising ceremony before the opening of the door every day, the performance of the queue under the accompaniment of the Women’s Military Orchestra, the welcome guests at the top and bottom of the automatic step-ladder, and the free welcome for the customer’s nursery... free of charge. It was a piece of work, and it only cost 3 million to a large billboard on the roadside, the Pearl River, and the railway station...