论文部分内容阅读
已是业界大佬,依然不敢放松,已经连续几年给《中国广告》戛纳专辑供稿的KITTY,每年都像海绵一样在戛纳吸收着新鲜的故事。今年,她有什么新的发现呢?不知道是巧合,还是人心取向。“说故事”竟然不约而同成为今年戛纳各个讲座、论坛的主题脉络。一如所有人的预测,无论新媒体、旧平台,大家一窝蜂地谈论网络、社交媒体、大数据在今时今日的势态、对未来的影响,做传播的、营销的、媒介的完全不能避免,依赖它以生存的一群,大声摇旗呐喊,一知半解的一群,似懂非懂,个个针对互动传播都有观点、争相发言,这是大势所趋。
KITTY, already a big brother of the industry, still can not relax. For several years now KITTY, a contributor to the “China Advertising” Cannes album, absorbs fresh stories every year in Cannes like a sponge. This year, what is her new discovery? Do not know is a coincidence, or people-oriented. “Tell the story ” actually invariably become the theme of this year's Cannes seminar, forum thread. As everyone's prediction, regardless of the new media, the old platform, everyone swarmed to talk about the Internet, social media, big data in today's situation, the impact on the future, to spread, marketing, the media can not be avoided, Relying on it to survive a group of loudly waving flags, a little knowledge of a group, do not understand, all for interactive communication have point of view, competing to speak, this is the trend.