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根据娃哈哈集团董事长兼总经理宗庆后的计划,娃哈哈的经销商网络将裂变为两套,一是原有的三级通路(经销商——二级批发商——终端),二是新增的二级通路(经销商——终端)。如此一来,娃哈哈的经销商总数将在半年内由现在的4000多家增至上万家。在三年内实现销售收入过千亿。
According to Wahaha Group Chairman and General Manager Zong Qinghou’s plan, Wahaha dealer network will split into two sets, one is the original three access (dealer - two wholesalers - terminal), and second, new Increased secondary pathways (Dealers - Terminals). As a result, the total number of Wahaha dealers within six months from the current more than 4,000 to 10,000. In three years to achieve sales of more than billions.