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加强农村文化建设,是提高广大农民群众的思想道德素质和科学文化素质,推动经济社会的协调发展,维护社会和谐稳定的有效措施,也是建设社会主义新农村的内在要求。纵观农村文化发展,品牌优势对推动农村文化建设有着不可替代的作用。发展农村文化建设品牌亟需通过深入挖掘农村受众的不同的需求点,丰富和完善其形式和内容,使品牌文化空间性的得以增长和品牌效应得以延续,增强一种文化品牌创新动力。
Strengthening rural cultural construction is an effective measure to improve the ideological and ethical standards, scientific and cultural qualities of peasants and masses, promote the coordinated economic and social development, and maintain social harmony and stability. It is also an inherent requirement of building a new socialist countryside. Throughout the development of rural culture, brand advantage to promote the construction of rural culture has an irreplaceable role. In order to develop the brand of rural culture construction, it is urgently needed to deepen the space and the brand effect of brand culture by deepening the different demand points of rural audiences, enriching and perfecting their forms and contents, and enhancing a brand innovation driving force.