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一、企业必须重视无形资产 众所周知,以人为中心的日本式经营管理风摩全球,它依靠创造和谐融洽的企业氛围来激发职员的工作积极性和创造性;发达国家的一项专利或商标转让权身价万千;倾倒全球的可口可乐其营养成份并非饮料之冠;独特而又保密的景泰蓝制造工艺使它价值连城……所有这些,说明了人际关系对企业的重要性,商标、商誉带来的巨大效益,非专利技术和专利权创造的令同行望尘莫及的价值——归根结底,说明了无形资产超乎寻常的获利能力。
First, companies must pay attention to intangible assets As we all know, people-centered Japanese-style operation and management of the world, it depends on creating a harmonious and harmonious corporate atmosphere to stimulate staff enthusiasm and creativity; a developed country’s patent or trademark transfer rights worth million Thousands; Coca-Cola’s global nutritional content is not the crown of beverages; unique and confidential cloisonne manufacturing process makes it worthwhile... All these illustrate the importance of human relationships to companies, and the great benefits of trademarks and goodwill. The value created by non-patented technology and patent rights that the peers can’t catch up with – ultimately explains the extraordinary profitability of intangible assets.