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进入二十一世纪,互联网和电子商务愈加迅猛,电子商务越来越被众多的企业和单位所认可和采用,淘宝的巨大成功,让很多企业看到了电子商务的巨大潜力,纷纷开展经营模式的改革,如今,网络营销已成为每一个企业未来发展必不可少的一部分。但是,在电子商务方面的人才却严重不足,许多高职院校顺势而为,开设电子商务专业,但这个专业在发展过程中却遇到了一些问题:实习基础设施严重匮乏,学生不能正常地完成实习实训教学环节,导致毕业生在进入工作岗位后不能为企业带来经济效益,无法满足社会需求。因此,开展高职院校电子商务专业校企合作,提高学生的实践能力,势在必行。
Into the 21st century, the Internet and e-commerce more rapidly, more and more e-commerce by many enterprises and units recognized and adopted, Taobao’s great success, so many companies have seen the huge potential of e-commerce, have to carry out business models Reform, and now, Internet marketing has become an integral part of every enterprise’s future development. However, there is a serious shortage of talents in e-commerce. Many higher vocational colleges take the opportunity to set up e-commerce major. However, there are some problems encountered in the development of this major. There is a serious shortage of internship infrastructure and students can not finish their work normally Intern training and teaching session, resulting in graduates into work can not bring economic benefits for the enterprise, can not meet the needs of society. Therefore, it is imperative to carry out the cooperation between school-enterprise of e-commerce in higher vocational colleges and improve the practical ability of students.