浅谈电视传媒在汉语国际推广中的功用 ——以“汉语桥”为例

• 作 者: 曹睿
• 机 构: 沈阳大学文法学院,
• 出 处: 青年文学家
• 发表日期: 2017年11期
• 关键词: 汉语国际推广 电视传媒 文化

随着中国经济的迅猛发展,中国在国际上的地位与影响力日渐提升,越来越多的外国人对中国的汉字与古老的文明产生了浓厚的兴趣,全世界范围内掀起一股学习汉语与中华文化的热潮。“汉语热”不仅带动了中华文化的传播,也给中国带来了一次重新树立形象的机会。在科技发达的今天,各种新媒体手段应运而生,新媒体平台对文化的传播产生了重大影响。本文以电视节目《汉语桥》为例,着重阐述电视传媒在汉语国际推广中的实际功用。

With the rapid development of China’s economy, China’s status and influence in the world are gradually increasing. More and more foreigners have shown a strong interest in Chinese characters and ancient civilizations, and there has been an upsurge of learning Chinese throughout the world And the upsurge of Chinese culture. “Chinese hot ” not only led to the spread of Chinese culture, but also to China has brought a chance to re-establish the image. Nowadays, with the development of science and technology, various means of new media come into being. The new media platform has had a significant impact on the spread of culture. Taking the television program “Chinese Bridge” as an example, this article focuses on the practical functions of the television media in the promotion of Chinese.