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随着我国加入世界贸易组织,经济全球化的进一步发展,根据市场需要的商务英语教学产生了。当今社会,对英语人才的要求不再仅仅局限于对其专业水平的培养,而是需要一批外语语言应用能力强、有丰富的外贸专业知识以及能够灵活应用商务专业技能的复合型人才。面对现在国际上贸易竞争日益激烈的形势,优化商务英语课程设置,提高学生的实战能力,成为现在高职高专课程改革的首要目标。
With China’s accession to the World Trade Organization and the further development of the economic globalization, business English teaching has emerged according to the needs of the market. In today’s society, the demand for English talents is no longer limited to the training of their professional standards. Instead, they need a group of foreign talents with rich foreign trade expertise and rich expertise in foreign trade. Faced with the increasingly fierce international competition in the international market, optimizing business English curriculum to improve students’ actual combat capability has now become the primary goal of higher vocational college curriculum reform.