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域名既是网络定位的技术手段,又具有商业标识的实践功能,“傍名牌”现象逐渐从有形的商品和服务领域延伸到了网络文化产业。
Domain name is not only the technical means of network positioning, but also has the commercial function of the practice of identity, “Pong name brand ” gradually extended from the tangible goods and services to the network of cultural industries.