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我们已经进入读图时代。电影市场的勃兴、疯狂的自拍,以及纸媒的衰退,都是这个时代最典型的印记。认定以视频为核心竞争力的电视将沦为配角不是胡言乱语至少也是夸大其词,城市电视台面临的问题应该是在互联网语境下如何实现价值重构。一、城市电视台的困境来自何处?近年来,城市电视台沦陷在观众规模缩减和经营压力加剧的焦虑乃至恐慌当中。尽管笔者所在的绍兴电视台在本地的市
We have entered the era of reading. The boom of the movie market, the crazy selfie, and the decline of the paper media are the most typical marks of this era. It is at least not exaggerating to assume that video as the core competitiveness of television will be reduced to a supporting role. The problem that city television stations should face is how to reconstruct the value under the Internet context. First, the dilemma of urban television come from? In recent years, the fall of urban television stations in the audience scale and operating anxiety increased anxiety and even panic them. Although I am located in Shaoxing TV station in the local city