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物理上的地标争夺战谁落了后手往往就难以追赶,奥迪另辟蹊径,决定争夺人们心中的地标。这更具长远意义,也暗合了这家豪华汽车公司这么多年在中国的品牌塑造历程1998年,当奥迪进入中国时,曾先在上海组装过499辆奥迪100,背后还印有“上海”字样,后来才去了长春。在接下来的23年里,黄埔江畔这座经济发展最快的中国城市与奥迪逐渐成长为中国豪华车第一品牌的经历也是“不谋而合”。当今的上海无
Physical landmarks scramble who fall behind the hands often difficult to catch up, Audi another way, decided to compete for the hearts of people’s landmarks. This is more long-term significance, but also coincides with the luxury car company so many years in China’s brand building process 1998, when Audi entered China, had assembled 499 Audi 100 in Shanghai, behind the printed “Shanghai ”The words, and later went to Changchun. In the following 23 years, Huangpu River, the fastest-growing Chinese city, and Audi’s gradual growth as China’s luxury brand first experience is “without exception. ” None of today’s Shanghai