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在创意经济席卷全球的前提下,文化创意产业也得到相应的发展。文章主要从爱马仕品牌发展历程与图案概述出发,阐述了爱马仕文化创意,分析了爱马仕文化创意的应用,希望能为品牌的创新提供参考。
With the creative economy sweeping the globe, the cultural and creative industries have also been developed accordingly. Based on Hermès brand’s development history and pattern overview, the article elaborates Hermes’s cultural ideas, analyzes the application of Hermès cultural ideas, and hopes to provide a reference for brand innovation.