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企业文化是一个企业赖以生存和发展的灵魂和原动力,对外是企业的一面旗帜,对内是一种向心力。当前,我国保险业正处于一个蓬勃发展的新时期,随着保险市场的进一步开放,保险市场竞争也将愈来愈激烈,可以说,保险市场的竞争,既是保险企业经济实力和管理水平的竞争,也是企业文化的竞争。要实现保险业的可持续发展目标,必须
Corporate culture is the soul and driving force behind the survival and development of an enterprise. External is a banner of an enterprise and inward is a centripetal force. At present, the insurance industry in our country is in a new period of vigorous development. With the further opening of the insurance market, the competition in the insurance market will also be fiercer and fiercer. It can be said that the competition in the insurance market is not only the competition between the economic strength and the management level of insurance companies , But also the competition of corporate culture. To achieve the goal of sustainable development of the insurance industry, we must