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创意这个词在当下很是炙手可热,这已经决不只是广告圈里的专业术语,更是普及于各个行业、甚至具体到街边的口头禅。如果还有谁对创意一无所知,那似乎已经与这个时代脱离。在某种程度上,创意作为新鲜、时尚、不断推陈出新的代名词,已经成为这个时代的流行文化或者流行信仰。虽然认知程度如此之高,但是谈创意却是一件痛苦的事,尤其是作为一个广告人来说。究其原因,一是因为通过谈创意获取快感的人太多,如同一
The term creative is very hot right now, and this is no longer just a jargon in advertising circles, but also a mantra that popularizes in various industries and even down the street. If anyone knows nothing about creativity, it seems to have been separated from this era. To some extent, as a synonym for freshness, fashion and constant innovation, creativity has become popular culture or popular belief of this era. Although the level of awareness is so high, talking about creativity is painful, especially as an advertiser. The reason, one is because too many people get through the idea of pleasure to get the same, as the same