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品牌是产品的名片,企业通过品牌设计形式以直观的面貌走向社会,呈现给消费者。在当代经济活动中,具有良好信誉的品牌将为企业带来超过预期的利润,因此,企业在消费者心目中的品牌形象具有至关重要的意义。品牌是产品的质量标志和与消费者沟通的代码。它的内容极为丰富,可以说企业的所有活动都是围绕着建立品牌服务的,它包括资金实力、自主开发的先进技术手段、按照国际化标准作业而形成的行业权威性、销售市场的占有率以及销售后的服务保障能力等,具体的质量和抽象的信誉无不凝结在品牌之中。同时,品牌也是产品展示的集中体现,它在一定程度上包含了企
Brand is the product of business cards, business design through the brand form to an intuitive look to the community, presented to consumers. In today’s economic activities, a brand with good credit will bring more than expected profits to the enterprise. Therefore, the brand image of the enterprise in the consumers’ mind is of crucial significance. The brand is the product’s quality mark and the code to communicate with the consumer. It is extremely rich in content, it can be said that all the activities of enterprises are built around the establishment of brand services, which includes financial strength, advanced technology developed independently, in accordance with international standards of operation formed by the industry authority, the market share of the market And after-sales service support capabilities, the specific quality and abstract reputation are all condensed in the brand. At the same time, the brand is also a concentrated expression of product display, which to some extent includes the business