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改革步伐的加快和市场经济的深入使企业进入了全面竞争的时代,生存和发展成为企业的两大主题。新形势下,市场竞争的核心是企业文化的竞争。企业文化是企业综合实力的体现,是一个企业文明程度的反映,也是知识形态的生产力转化为物质形态生产力的源泉和动力。一、明确企业文化建设的作用和意义企业文化是与企业相伴而生的客观现象,就是说,在企业这一经济组织形态诞生之初,就存在了企业文化。首先提出并倡导企业文化理论的是美国的管理学者。从20世纪70年代起,由于
The acceleration of reforms and the deepening of the market economy have enabled companies to enter an era of all-round competition. The survival and development have become two major themes of the company. Under the new situation, the core of market competition is the competition of corporate culture. Corporate culture is a manifestation of an enterprise’s overall strength, a reflection of the degree of civilization of an enterprise, and a source and a motive force for transforming the productivity of a knowledge form into a material form of productivity. First, clarify the role and significance of corporate culture construction Corporate culture is an objective phenomenon accompanied by companies, that is to say, at the beginning of the economic organization form of the company, there is a corporate culture. It is American management scholars who first proposed and advocated corporate culture theory. Since the 1970s,