分类广告“反击战”

• 作 者: 朱文利 王北
• 出 处: 中国记者
• 发表日期: 2001年05期
• 关键词: 分类广告 广告领域 报纸广告 美国报纸 招聘广告 Yahoo 印刷广告 网上广告 上网人数 《华盛顿邮报》

难再独享的美餐 分类广告在经济发达国家有很长的历史。一般美国报纸的分类广告约占报纸广告面积的20％～50％,收入为全部广告收入的35％—40％。 在互联网普及之前,分类广告几乎一直是报纸独享的美餐。但它却恰恰是互联网公司最易攻破的广告领域,因为它最能体现互联网搜索的功能和跨地域的优势。包括AOL、Yahoo在内的不少知名互联网公司纷纷推出专门面向不同市场的“城市向导”,以求从本

Difficult to re-share the US restaurant classified ads in the economically developed countries have a long history. The average U.S. newspaper classified ads account for about 20% to 50% of the newspaper’s advertising area, and the revenue is 35% -40% of the total advertising revenue. Until the popularity of the Internet, classified ads have almost always been the newspaper’s exclusive meal. But it is precisely the Internet business the most vulnerable areas of advertising, because it best reflects the Internet search capabilities and geographical advantages. Many well-known Internet companies, including AOL and Yahoo, have launched the “City Guide” specifically for different markets,