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平面设计作为当今的文化创意产业备受人们关注,而汉字作为中华民族的文化血脉,拥有灿烂辉煌的悠久历史。本文通过对汉字“六书”中的象形、指事、会意和形声四种汉字构造形式进行分析,发掘汉字中所蕴含的平面设计构件元素。通过范例实证,进一步拓展平面设计艺术吸收汉字传统文化元素的途径,探寻具有民族创新形式的平面设计艺术语言,探索走出具有民族特色的平面设计风格。
As a cultural and creative industry today, graphic design attracts people’s attention. As a cultural vein of the Chinese nation, Chinese characters have a glorious and long history. This paper analyzes the structure of four Chinese characters in the Chinese characters “Six Books”, such as pictographic, referring, knowing and phonetic, and explores the elements of graphic design contained in Chinese characters. Through examples and examples, we can further expand the ways of graphic design art to absorb the traditional cultural elements of Chinese characters, explore the graphic design language with national innovative forms, and explore out of the graphic design style with national characteristics.