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在电视媒体激烈竞争的当今时代,品牌建设已经深入人心。品牌开发、品牌维护、品牌经营的理念和实践早已超越了构想、设计的阶段,许多探索已经结出了硕果,直接带来了电视生产力的提高,带来了电视文化生活的丰富和繁荣。电视播音员、主持人无疑是其中最活跃、最醒目和最具代表性的因素之一,因此,树立和发扬中央电视台播音员、主持人品牌的优势,构建中央电视台播音员、主持人管理体系,是我们必须做好的工作,也是时代对我们提出的要求。
In today’s era of fierce competition in the television media, brand building has gained ground. The concept and practice of brand development, brand maintenance and brand management have gone beyond the stage of conception and design. Many explorations have come to fruition. This has directly brought about the improvement of television productivity and brought about the enrichment and prosperity of television cultural life. TV announcers and moderators are undoubtedly one of the most active, the most eye-catching and the most representative one of the factors, therefore, to establish and promote the advantages of CCTV broadcasters, presenters brand, the construction of CCTV broadcaster, host management system It is a job that we must do well and a request made by the times for us.