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文章将以设计为核心竞争力和以品牌咨询为核心竞争力的两类公司作为研究对象,对设计师所应具备的能力进行探讨。将学生成长为优秀设计师所需具备的能力进行总结,归纳出一个品牌设计复合型人才所应具备的各项专业能力的适合比例,为今后教学改革做铺垫。
The article will take the design as the core competitiveness and brand consulting as the core competitiveness of the two types of companies as the research object, the designer should have the ability to explore. Summarize the competencies that students need to grow as excellent designers, and conclude the appropriate proportion of various professional abilities that should be possessed by a brand-name composite design talent so as to pave the way for future teaching reform.