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有人是这样评价《京华时报》的发行方略的: 《京华时报》用它无孔不入的发行(水银式发行),用一种比《北京青年报》更谦恭的作风、比《北京晚报》亲近的姿态、比《北京晨报》更频繁和持久的曝光率舒展在京城每一个报摊上、每一个过街天桥上、每一个公交车站旁。《京华时报》,一个可疑的,带着南方做派和贵族血统的报纸,轻易地用不是非常高明的发行策略,就把北京报界的老少爷们——“搞掂”。虽然文中不无调侃之意,但也道出了《京华时报》发行策略上的棋高一招。
Some people rate the issue of the “Jinghua Times” as follows: The “Jinghua Times” used it for all-pervading issuance (mercury-based issuance), in a gesture of being more courteous than the Beijing Youth Daily and of being closer to the Beijing Evening News , More frequent and longer-lasting exposure than the “Beijing Morning Post” on every newsstand in the capital, on every overpass, next to every bus stop. The “Jinghua Times,” a suspiciously newspaper with a southern faction and aristocratic descendants, easily confused the young and old man in the Beijing press with a “not-so-smart” distribution strategy. Although the article is not without ridicule, but also revealed the “Beijing Times” strategy of issuing chess and a move.