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该案件是工商部门在“微营销”领域查办的第一案,也是工商部门查处的微博损害他人商誉第一案,一定程度上实现了工商监管执法在这一领域的突破,也为办理移动互联网商业违法案件提供了范例。此案的查办,得到国家工商总局的高度评价,并被《人民日报》、《法制日报》、《科技日报》、中央电视台、北京电视台及新浪、搜狐等媒体报道,收到了较好的社会反响。
The case was the first case investigated by the commercial and industrial department in the field of “micro-marketing” and the first case in which the business sector investigated and punished the goodwill of other people by microblogging. To some extent, it achieved a breakthrough in this field of industrial and commercial administration and law enforcement as well. Provide a good example for dealing with commercial illegal mobile Internet cases. The investigation and handling of this case was highly appraised by SAIC and was well received by the media such as People’s Daily, Legal Daily, Science and Technology Daily, CCTV, Beijing TV Station, Sina and Sohu .