论文部分内容阅读
企业名牌的创立肯定离不开广告的作用。“酒好不怕巷子深”的时代早已不复存在,但广告的渠道、方式和所使用的载体是大有学问的。应根据本企业的战略方向、目标市场和分销渠道等因素来选择,以实现产出和投入比的最大化。很显然,一个品牌的创业,仅依靠广告是远远不够的,他需要持久的服务、质量等诸多内在手段来支撑。我公司在围绕“品牌”树立方面做了大量的有效工作。首先,在产品设计策划过程中,充分分析目标客户对产品性能、质
The establishment of brand name certainly can not be separated from the role of advertising. There is no longer an era when wine is not afraid of the alley. However, the channels, methods and the carriers used are very rich. Should be based on the strategic direction of the enterprise, the target market and distribution channels and other factors to choose, in order to achieve maximum output and input ratio. Obviously, a brand’s start-up, relying solely on advertising is not enough, he needs long-lasting service, quality and many other internal means to support. My company around the “brand” establish a lot of effective work. First of all, in the process of product design planning, fully analyze the target customers on product performance, quality