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在低碳经济时代下,企业实施绿色营销是实现低碳经济和中国可持续发展的基本保障。在低碳经济的背景下,企业营销向低碳模式转换具有重要的意义;文章分析了我国目前企业绿色营销的现状,提出了我国企业实施绿色营销的基本思路和对策。
In the era of low-carbon economy, the implementation of green marketing by enterprises is the basic guarantee for achieving a low-carbon economy and sustainable development in China. In the context of a low-carbon economy, the transformation of corporate marketing to a low-carbon model is of great significance. This article analyzes the current status of corporate green marketing in China and proposes the basic ideas and countermeasures for Chinese companies to implement green marketing.