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知识产权涉及每一个企业。中国入世后,必须要全面履行自己在知识产权领域中应承担的权利和义务,加强对知识产权的保护,特别是对假冒、盗版等行为进行有效、有力的打击和制裁。从长远看,我们的企业要生存发展,要想在更大程度上参与国际竞争,也必须更多地依靠和运用知识产权来激励和保护自己,提高掌握和运用知识产权保护的能力和水平。一个企业对自己的知识产权如何管理?要定哪些策略?对大多数企业来说还是一个新课题。为了给企业提供信息,帮助企业领导人了解国外企业这方面的管理经验,本刊将陆续刊登国外著名电气公司的知识产权管理办法和策略,供国内企业借鉴。
Intellectual property involves every business. After China's accession to the WTO, it must fully implement its own rights and obligations that it should assume in the field of intellectual property, strengthen the protection of intellectual property rights, and especially combat and counterfeit and pirate such acts effectively and effectively. In the long run, if our enterprises want to survive and develop in order to participate in international competition to a greater extent, we must rely more and more on intellectual property to encourage and protect ourselves and to enhance the ability and level of intellectual property protection. How does one company manage its own intellectual property and what policies should it be? It is still a new topic for most enterprises. In order to provide information to enterprises and help business leaders understand the management experience of foreign enterprises in this field, we will successively publish IP management approaches and strategies of well-known foreign electric companies for reference by domestic enterprises.