切不可“重牌轻名”

• 作 者: 李德山
• 出 处: 中国乡镇企业
• 发表日期: 1995年11期
• 关键词: 名牌产品 质量抽查 劣质产品 点名批评 市场覆盖面 产品质量 定牌加工 层次的

切不可“重牌轻名”李德山报载（《光明日报》１９９５年４月６日），上海第四羊毛衫厂的原名牌产品＂蝴蝶＂牌纯毛时装女裤，年初经国家经贸部专项质量抽查，认定为劣质产品而被点名批评。公开曝光。一个原是叫得响的名牌产品缘何＂身＂败＂名＂裂？原来＂蝴蝶＂牌时装女...

Must not be “heavy brand name” Li Deshan newspaper contained (“Guangming Daily” April 6, 1995), the fourth brand of Shanghai Sweater Factory’s original name brand “Butterfly” brand pure wool fashion pants, at the beginning of the year by the Ministry of National Economy and Trade Special quality checks were identified as inferior products and were named for criticism. Public exposure. What is the reason why a brand-name product that was originally known as loudly loses its name? The original “Butterfly” brand fashion women...