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旅游产品开发、营销是发展旅游业重要组成部分 ,开发和田地区特色旅游产品在地区旅游业发展中起到很大的推动作用。文章通过分析和田地区旅游产品的独特优势 ,在探讨旅游产品开发原则的基础上 ,提出和田地区开发和推销旅游产品的思路与对策。
Tourism product development and marketing are important components in the development of tourism. The development of tourism products with unique characteristics in Hetian plays a very big role in promoting the development of tourism in the region. Based on the analysis of the unique advantages of tourism products in Hetian region, this paper, on the basis of exploring the principle of tourism product development, puts forward the ideas and countermeasures of developing and marketing tourism products in Hetian region.