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近年来,随着电子客票的推广,在互联网上销售的机票比例越来越高,参与销售环节的中间商的种类也越来越多,对于销售渠道的分类和管理,已不能仅按照传统的方式进行划分。尤其是进入2013年后,携程、去哪儿和淘宝三大在线机票销售平台已经占到国内机票销售三分之一的市场份额,这就需要航空公司了解和掌握渠道的现状,重新理解各类渠道的特点和范围。
In recent years, with the promotion of electronic tickets, the proportion of tickets sold on the Internet is getting higher and higher, and the types of middlemen involved in the sales process are also increasing. For the classification and management of sales channels, it is no longer possible to follow the traditional Way to divide. Especially after 2013, Ctrip, where to go and Taobao three online ticket sales platform has accounted for one-third of domestic ticket sales market share, which requires airlines to understand and grasp the status of the channel, to re-understand the various channels Features and range.