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开场白:2017年1月18日,第四届中国企业五星品牌论坛在北京举行。“中国企业五星品牌论坛”是中国商业联合会为贯彻落实品牌强国战略,推动品牌国家标准服务企业品牌建设而举行的宣贯活动。自2012年2月1日,我国首部品牌评价国家标准《商业企业品牌评价与企业文化建设指南》,由国家质量监督检验检疫总局、中国国家标准化管理委员会颁布实施至今,已有数百家在品牌建设上成绩突出的企业通过了品牌国家标准第三方认证。下面我
Opening Remarks: January 18, 2017, the Fourth China Five Star Brand Forum was held in Beijing. “Chinese Enterprises Five-star Brand Forum ” is the China Commercial Federation to implement the strategy of building a strong brand, promote the brand national standard service brand building held in the publicity activities. Since February 1, 2012, the first national brand evaluation guideline for “evaluation of commercial enterprises and construction of corporate culture” by the State General Administration of Quality Supervision, Inspection and Quarantine, China National Standardization Administration promulgated so far, there are hundreds of brands The outstanding enterprises in construction have passed the third-party certification of the national standard of the brand. Below me