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电视是中国大陆最重要的广告媒体,我们预计电视媒体广告未来会持续增长。把我们的这种预测和全球主要市场的情况进行比对后发现电视也是亚太地区最大的广告媒体,占全部媒体广告量的43 5%。和日本市场比较,尽管目前中国大陆电视市场已占到相当的比例,但是与电视在日本媒体广告量46.8%的比例相比,仍然显示着增长空间。论及投资回报,特别是对消费者的影响,通过我们历年来收集的数据来看,很明显电视始终是最强和最具影响力的媒
Television is the most important advertising medium in Mainland China and we expect the television media advertising to continue to grow in the future. Comparing our forecast with the situation in major global markets, we found that television is also the largest advertising medium in the Asia-Pacific region, accounting for 43 5% of the total media advertising. Compared with the Japanese market, although the Chinese mainland TV market has accounted for a considerable proportion at present, it still shows room for growth compared with 46.8% of the TV in Japanese media. With regard to the return on investment, and in particular its impact on consumers, it is clear from the data we have collected over the years that television has always been the strongest and most influential medium