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随着社交媒体兴起和自媒体时代来临,越来越多的企业开始热衷于内容营销。然而,当内容泛滥成灾的时候,企业如何聚焦内容主题,别开生面,吸引世人的眼球?如果要说在过去的一年里,营销界最轰动的事情之一是什么,那就是内容营销盛行,许多企业通过内容营销达到传播或娱乐的目的。英国直销协会(Direct Marketing Association)的调查研究表明,在英国有88%的营销者采用内容营销方式,而76%的营销者表示他们在过去一年利用内容营销的频率比前一年要高。
With the rise of social media and the advent of the media age, more and more companies are beginning to become keen on content marketing. However, when the content flooded, how to focus on the content of the theme of the enterprise, unique, to attract the world’s eye? If you want to say that in the past year, one of the most sensational marketing what is that content marketing prevails, Many companies through content marketing to achieve the purpose of communication or entertainment. A survey by the Direct Marketing Association shows that 88% of marketers in the UK use content marketing, while 76% of marketers report that they have been using content marketing more often than in the previous year.