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信息流引领消费流,进而引导资金流,是现代营销传播的价值转换模式和实现手段。而信息传播和分享模式的改变,往往是整个营销传播价值体系和产业变革的先声与发端。我们今天所面临和经历的是移动互联网颠覆和改造传统营销传播模式与商业形态的过程。传统媒体经济的本质是内容制造和注意力经济,核心环节是获取和售卖受众注意力,覆盖率、收视率、收听率、阅读率是衡量媒体传播价值和市场竞争力的主要
Information flow lead the consumption flow, and then guide the flow of funds, is the value of modern marketing communication mode and means of realization. The information dissemination and sharing of changes in the mode of marketing is often the value of the entire marketing system and industrial reform first and foremost. What we are facing today and what we are experiencing is the process of the mobile Internet to subvert and transform the traditional marketing and communication modes and business forms. Traditional media economy is the essence of content manufacturing and attention economy, the core part is to obtain and sell audience attention, coverage, ratings, listening rate, reading rate is to measure the value of media communication and market competitiveness of the main