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伴随全球经济迅猛发展,企业日趋环境越发复杂,同时市场中竞争也更为激烈。基于此背景条件下,国内家电企业尤其空调企业不但眼前发展先机非常明显:树立自身品牌,进到国际市场中发展,同当地品牌竞争;而且还需要面对巨大挑战:企业盈利走低,产能过剩,持续发展受到阻碍等。针对该情况,我国空调企业未来发展方向已成为首当其冲的问题,而针对空调企业技术创新进行战略思考,达到竞争力与利润最大化,也无疑是十分迫切的。因而本文主要由我国空调企业入手,对其进行深入分析,尤其是其发展情况,进而提出技术创新战略举措,希望为促进我国更多家电企业持续发展做出贡献。
With the rapid development of the global economy, the increasingly complex business environment, while the market competition is more intense. Based on this background, the domestic appliance enterprises, especially air-conditioning enterprises not only immediate development of the first opportunity is very clear: to establish their own brand, enter the international market development, with the local brand competition; but also need to face enormous challenges: lower corporate profitability, overcapacity , Sustained development is hindered and so on. In view of this situation, the future direction of China’s air-conditioning business has become the first problem, and for air-conditioning business technology innovation strategic thinking, to achieve competitiveness and profit maximization is undoubtedly very urgent. Therefore, this article mainly by China’s air-conditioning business to start, carry out in-depth analysis, especially its development, and then put forward technological innovation strategy measures, hoping to promote the sustainable development of more home appliances enterprises in China.