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What does the word “design” conjure up for you? Luxury clothing, awesome graphics, or fancy furniture? Beijingers can find their own answers at the 2011 Beijing Design Week and the First Beijing International Design Triennial from September 26 to October 3.
Beijing has succeeded in establishing itself as a global center of modern art and architecture. Now the city wants to make its presence felt in the world of design. The eight-day event involving participants from over 30 countries was the largest designfocused event ever held in the Chinese capital. More than 2,000 pieces showcasing cutting edge design, 130 projects and 100 design landmarks were made accessible to the public.
The Beijing Design event, however, covered more than simply exhibiting worldclass design ideas.
While focusing on dialogue between Chinese and Western designers on the role of creative design in people’s daily life, the event also “aims to shift international attention from ‘Made in China’ to ‘Designed in China,’ and demonstrates Beijing’s already strong connection with design,” said its creative director Aric Chen.
The 2011 Beijing Design Week was launched as China’s premier annual design event, and Beijing will engage a world leading creative city as a guest city each year. London was invited as the event’s first this year.
A feast of design
British designer Paul Cocksedge unveiled a major installation at the China Millennium Monument, Manuscript on 30 sheets of red rolled steel, which highlights the exchange between Beijing and London.
Shaped like a huge Chinese scroll, 20 meters long by 6.7 meters high, the sculpture serves as an example of Western understanding of Chinese culture.
The sheets, which can be wandered through both day and night, celebrate the Chinese invention of paper, the very basis of global literature and communication, said Cocksedge.
The sculpture, in shapes of flying pages inscribed with Chinese and English poems, symbolizes the exchange of words, poetry and knowledge between the East and West, while attesting to man’s advanced engineering technologies and design capabilities, he said.
In addition to the guest city, the Beijing design week is co-presented by one of China’s leading design institutes. This year Tsinghua University promoted the First Beijing International Design Triennial.
The triennial, which was launched at the recently reopened National Museum of China on September 28, will run through October 17. It is providing an opportunity for designers from China and the world to showcase their works. Many of the participants have previously exhibited design at the world’s five major design events in London, Milan, Berlin, Helsinki and Seoul.
The exhibition’s main theme is based on applying the Chinese tradition of “ren”—the notion of caring for others, to modern design.
Participating designers have organized their work along five separate sub-themes identified by the event’s curators. The craft and skill of these leading designers is embedded in their masterpieces which take the form of real objects, sketches, videos, models, and devices. Contemporary reflections on new technologies are communicated through experimental designs and proposals.
Apart from the range of items on show, the designers themselves are a key part of the events’ attraction. Lovers of design will have a chance to interact with more than 300 design celebrities.
Many of those who were present stand at the pinnacle of the contemporary design
world including acclaimed British designer and architect Zaha Hadid; Japan’s Naoto Fukasawa, designer for dozens of major brands; and renowned French minimalist Philippe Starck. Chinese designers from the mainland, Hong Kong, Taiwan and Macao accounted for 30 percent of the total.
While the triennial is in itself a feast of design, more than 130 additional activities involving Chinese and international designers will take place during the event.
Many of the exhibitions and events were sponsored by the event’s international partners. Meet Design, an ongoing Italian initiative highlighting the country’s design prowess, was in town for the occasion, while the Netherlands launched the Dutch Design Generator pavilion to express the vitality of its industry. Austria stole the show, however, representing its place in world design with an enormous chair-shaped cake.
New look
While the individual works of art on display are stunning and inspire awe and genuine contemplation, the event is also making a tangible contribution to the design and architectural environment of its host city.
Dashilar, a rundown historic quarter in the heart of Beijing, near Tiananmen Square, was the venue for several events.
With sponsorship from global brands including TopShop, unoccupied space in the neighborhood was given over to local artists and designers, heralding the rebirth of the neighborhood as a center of design.
“This place is a very important and historic neighborhood,” said Aric Chen. “For centuries Dashilar was the commercial, social and cultural center of the city, and visible traces of this status make it unique in the capital today. However, over the last few decades the conditions in Dashilar have declined considerably. The event has given the historic area an opportunity to renew itself during the design week.”
Dashilar Alley featured more than 20 exhibitions and events from around the world. Along the historic commercial street of Dashilar Xijie, empty storefronts were taken over by artists’ installations and temporary cafes, and pop-up shops from leading brands and boutiques appeared on the street.
“The idea is to bring a renewed public awareness of Dashilar, in the hope of transforming the area in a more sensitive and organic way,” Chen said.
In addition to Dashilar, events and exhibitions were also held at other Beijing landmarks, such as 751D-Park in the 798 Art Zone, Sanlitun Village, and Tsinghua University. In total more than 60 famous brands and about 800 international designers were involved.
With such a vast concentration of international design resources temporarily gathered in the city, Beijing now has at its disposal expertise that will help it move to the forefront of the world’s design stage.
Beijing has succeeded in establishing itself as a global center of modern art and architecture. Now the city wants to make its presence felt in the world of design. The eight-day event involving participants from over 30 countries was the largest designfocused event ever held in the Chinese capital. More than 2,000 pieces showcasing cutting edge design, 130 projects and 100 design landmarks were made accessible to the public.
The Beijing Design event, however, covered more than simply exhibiting worldclass design ideas.
While focusing on dialogue between Chinese and Western designers on the role of creative design in people’s daily life, the event also “aims to shift international attention from ‘Made in China’ to ‘Designed in China,’ and demonstrates Beijing’s already strong connection with design,” said its creative director Aric Chen.
The 2011 Beijing Design Week was launched as China’s premier annual design event, and Beijing will engage a world leading creative city as a guest city each year. London was invited as the event’s first this year.
A feast of design
British designer Paul Cocksedge unveiled a major installation at the China Millennium Monument, Manuscript on 30 sheets of red rolled steel, which highlights the exchange between Beijing and London.
Shaped like a huge Chinese scroll, 20 meters long by 6.7 meters high, the sculpture serves as an example of Western understanding of Chinese culture.
The sheets, which can be wandered through both day and night, celebrate the Chinese invention of paper, the very basis of global literature and communication, said Cocksedge.
The sculpture, in shapes of flying pages inscribed with Chinese and English poems, symbolizes the exchange of words, poetry and knowledge between the East and West, while attesting to man’s advanced engineering technologies and design capabilities, he said.
In addition to the guest city, the Beijing design week is co-presented by one of China’s leading design institutes. This year Tsinghua University promoted the First Beijing International Design Triennial.
The triennial, which was launched at the recently reopened National Museum of China on September 28, will run through October 17. It is providing an opportunity for designers from China and the world to showcase their works. Many of the participants have previously exhibited design at the world’s five major design events in London, Milan, Berlin, Helsinki and Seoul.
The exhibition’s main theme is based on applying the Chinese tradition of “ren”—the notion of caring for others, to modern design.
Participating designers have organized their work along five separate sub-themes identified by the event’s curators. The craft and skill of these leading designers is embedded in their masterpieces which take the form of real objects, sketches, videos, models, and devices. Contemporary reflections on new technologies are communicated through experimental designs and proposals.
Apart from the range of items on show, the designers themselves are a key part of the events’ attraction. Lovers of design will have a chance to interact with more than 300 design celebrities.
Many of those who were present stand at the pinnacle of the contemporary design
world including acclaimed British designer and architect Zaha Hadid; Japan’s Naoto Fukasawa, designer for dozens of major brands; and renowned French minimalist Philippe Starck. Chinese designers from the mainland, Hong Kong, Taiwan and Macao accounted for 30 percent of the total.
While the triennial is in itself a feast of design, more than 130 additional activities involving Chinese and international designers will take place during the event.
Many of the exhibitions and events were sponsored by the event’s international partners. Meet Design, an ongoing Italian initiative highlighting the country’s design prowess, was in town for the occasion, while the Netherlands launched the Dutch Design Generator pavilion to express the vitality of its industry. Austria stole the show, however, representing its place in world design with an enormous chair-shaped cake.
New look
While the individual works of art on display are stunning and inspire awe and genuine contemplation, the event is also making a tangible contribution to the design and architectural environment of its host city.
Dashilar, a rundown historic quarter in the heart of Beijing, near Tiananmen Square, was the venue for several events.
With sponsorship from global brands including TopShop, unoccupied space in the neighborhood was given over to local artists and designers, heralding the rebirth of the neighborhood as a center of design.
“This place is a very important and historic neighborhood,” said Aric Chen. “For centuries Dashilar was the commercial, social and cultural center of the city, and visible traces of this status make it unique in the capital today. However, over the last few decades the conditions in Dashilar have declined considerably. The event has given the historic area an opportunity to renew itself during the design week.”
Dashilar Alley featured more than 20 exhibitions and events from around the world. Along the historic commercial street of Dashilar Xijie, empty storefronts were taken over by artists’ installations and temporary cafes, and pop-up shops from leading brands and boutiques appeared on the street.
“The idea is to bring a renewed public awareness of Dashilar, in the hope of transforming the area in a more sensitive and organic way,” Chen said.
In addition to Dashilar, events and exhibitions were also held at other Beijing landmarks, such as 751D-Park in the 798 Art Zone, Sanlitun Village, and Tsinghua University. In total more than 60 famous brands and about 800 international designers were involved.
With such a vast concentration of international design resources temporarily gathered in the city, Beijing now has at its disposal expertise that will help it move to the forefront of the world’s design stage.