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公关作为一门科学和一种现代化的管理职能,它是运用各种信息传播手段,在组织机构的内部和外部形成双向的信息流通网络,从而不断地改善管理与经营,赢得社会各界的信任与支持,取得自身效益与社会整体效益完美统一的政策与行动。 图书馆作为一个知识和信息收集、整理、开发和管理的实体,它与社会公众和各种经济技术活动都有着广泛的密切联系,如果离开了社会公众和有效服务,图书馆就失去
As a science and a modern management function, PR uses various means of information dissemination to form a two-way network of information inside and outside the organization so as to continuously improve its management and operation and win the trust of all sectors of society Support and obtain the perfect unity of self-interest and the overall social benefits of the policies and actions. As an entity that collects, organizes, develops and manages knowledge and information, the library has extensive and close ties with the public and various economic and technological activities. If the public is left without an effective service, the library will be lost