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武汉晚报2004年最大的亮点当属“挽救上网成瘾者行动”系列报道。这组报道历时8个月,集纳100多个版面200多篇报道,有300多家媒体参与,一推出就引起社会各界的广泛关注。陶宏开作为“挽救行动”的先行者,经武汉晚报成功推介,当选“2004中国电视十大新闻人物”,走进全国千百万家庭。纵观武汉晚报8个月的追踪报道,产生的社会影响已远远超过预期,其中有很多经验值得学界探究。本文拟围绕“挽救行动”系列报道成功的原因,谈谈一孔之见。
Wuhan Evening News in 2004 the biggest bright spot was undoubtedly “save the Internet addicts action” series reports. This group of reports lasted 8 months, collecting more than 100 pages covering more than 200 articles, involving more than 300 media outlets, a launch has aroused widespread concern in the community. Tao Hongkai as a pioneer of “rescue action”, successfully promoted by Wuhan Evening News, was elected “2004 China Top Ten TV News People”, into the country’s millions of families. Throughout the 8-month follow-up report of Wuhan Evening News, the social impact has far exceeded expectations, of which there are many experiences worth exploring. This article intends to revolve around the success of the “rescue operation” series of reports, talk about a hole.