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问.你好郁先生!很多你的客户都说你的策略做得非常棒,我很好奇,因为通常客户都会夸奖创意,你究竟在哪一点上让客户为你的策略而鼓掌?郁:其实在我们行业里谈的所谓策略,就是一个对于未来可能行销和传播方向的界定和删选。既然是删选,你就必须要有能力把各种可能的方向列出来,然后运用适当的工具来评判其优劣,给出一个清晰的、符合逻辑的、具有建设性的建议。所以,一个好的策略关键在于:第一,你占有的资料和前期的功课做得够不够。如果你拥有充分的资料,你就有可能对事实做出更完整的描述,客户就比较容易信任你,接受你;第二,面对一大堆的资料,如何抽丝剥茧,找到最关键的影响点,给客户和你的创意伙伴以信心和兴奋感。这就要靠你平
Q. Hello Mr. Yu! A lot of your clients have said that your strategy has done a great job, I am curious, because usually customers will compliment creative, at what point do you let customers applaud your strategy? Yu: In fact The so-called strategy of talking in our industry is a definition and deletion of the possible direction of marketing and dissemination. Since it is a cut-off, you must be able to list all possible directions and then use the appropriate tools to judge its strengths and weaknesses and give a clear, logical and constructive proposal. Therefore, the key to a good strategy lies in: First, the information you possess and the previous homework are not enough. If you have sufficient information, you may be able to make a more complete description of the facts, customers are more likely to trust you and accept you. Second, in the face of a great deal of information, how to find the most crucial impact point Give your customers and your creative partners a sense of confidence and excitement. This depends on your level