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转型就像改嫁,是要付出成本的。在目前的环境下,我们看到很多公司在做多种业务模式上的尝试,这一方面是因为有利益上的导向,一方面是因为公司在竞争中的弱势所决定的。就像树大了会分叉,这是一个现象,但这不是一个主流。而且转型也不能盲目跟风,需要分析专业公司的类型和长项。有些公司可能会跨界,跨出去能发挥广告行业的价值优势,但是这也是围绕着客户的需求在走。如果客户没有这方面的需求,那么这种转型前途就不太光明。做转型就相当于改嫁,而改嫁是有成本的。
Transformation is like remarriage, is to pay the cost. In the current environment, we see many companies trying to diversify their business models because of their interest-based orientation and partly because of their weakness in the competition. It’s a phenomenon, just like a big tree will fork, but it’s not a mainstream one. And the transition can not blindly follow the trend, you need to analyze the type of professional companies and long-term. Some companies may cross the border, out to play the value of the advertising industry, but it is also around the needs of customers away. If customers do not have this demand, then the transition is not bright. To do the transformation is equivalent to remarriage, and remarriage is a cost.