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93—94年电视文化的发展出现了值得重视的新特点新走向,即电视文化产生了结构性变动的征兆和势头。这个变动,是以中央电视台的栏目大调整作为标志的,表现在新栏目的创设和配置格局上和节目的选择及创作上,是对文化格调的高品位的追求,对节目内涵深度的开掘,对严肃文化和民族文化的大力倡导,对观众潜在的本质的精神美学渴望的适应。这一切都表明:电视文化开始自觉地调整其结构,把居于塔尖的高层的严肃文化纳于其中并给予前所未有的
The development of television culture in 1993-94 presented a new trend worthy of attention to, that is, the signs and the momentum of structural changes in television culture. This change is marked by a major reorganization of CCTV’s columns. It is manifested in the creation and allocation of new columns and the selection and creation of programs. It is a high-quality pursuit of cultural style and a deep excavation of program content. Vigorous advocacy of serious culture and national culture and adaptation to the audience’s potential intrinsic spiritual aesthetics. All of this shows that the television culture has begun to consciously adjust its structure to include the serious culture of the spire at the highest level and give it an unprecedented