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随着奥运吉祥物的诞生,敏感的企业家们早己关注它的价值和发展潜力,跃跃欲试,参与其中。并开始考虑自己的企业和产品以什么形象来表达、来代言。尽管吉祥物名词和概念早已为人们所熟悉,也不是什么新鲜事物,但奥运吉祥物不同,牵动大家心的依然是民族情结、民族自豪感,全民族的希望和期盼。共同的心愿汇成一股强大的凝聚力。奥运吉祥物承载了中华民族传统文化的精神和观念,让传统之文化精华在设计中升华。经过浓缩和综合,图形化、意象化,简单化,概念化,通俗易懂、雅俗共赏,吻合中国人的理想,现代人
With the birth of the Olympic mascot, sensitive entrepreneurs have long been concerned about its value and potential for development and are eager to participate. And began to consider what their own business and product image to express, to speak. Although the mascot terms and concepts have long been familiar to people and are nothing new, different mascots of the Olympics still affect everyone’s heart and soul. They are still feeling the national complex, pride of the nation, hope and expectation of the entire nation. The common aspiration brings together a strong cohesion. Olympic mascot bearing the spirit and concept of the traditional Chinese culture, so that the essence of the traditional culture in the design of sublimation. After concentrated and integrated, graphical, imagery, simplification, conceptualization, easy to understand, elegant and popular, in line with the Chinese ideal, modern people