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追踪个案营销进程。解说策略运筹得失从本期起.我们尝试推出一种新的报道形式——营销直播.同步跟踪一则个案的实施进程,具体记录其营销操作的策略方法.并邀请业内专家予以分析评点.旨在更真切.及时地反映出企业的现实营销行为。本栏目欢迎企业合作.提供翔实的案例与大家交流。本期“‘长安长清’北京营销决战”.是我们跟踪报道的第一则个案。保健品市场喧嚣多年.但有一个领域却一直没有被深入挖掘.这就是“调节血压”市场。“长安长清”诞生于现今保健品市场大滑坡之际.决意占领制高点——北京市场。败,则成为后来者的铺路石;成.则很可能席卷全国。2004年9月～10月.是“长安长清”的“生死劫”。
Track case marketing process. Explain the Strategy Gains and Losses Starting from this issue, we try to introduce a new report format, Marketing Live, to track the progress of a case and document the strategic approach of marketing operations and invite industry experts to analyze and comment. In a more real way. Reflect the real-time marketing activities of enterprises. This column welcomes business cooperation. Provide informative case to communicate with you. This issue “Chang'an Changqing 'Beijing marketing battle ' is the first case we tracked. Health care market noise for many years, but there is an area has not been digging deep.This is ”regulation of blood pressure “ market. ”Chang'an Changqing “ was born in today's health care products market, the occasion of the great landslide, determined to occupy the commanding height - the Beijing market. Failure, then become pave the way for later; as is likely to swept across the country. September 2004 ~ October. Is ”Changan Changqing “ ”life and death robbery ".