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随着科学技术的飞速发展,世界即将全面进入信息时代,处于过渡的后工业时代,新的技术不仅大大提高了传播效用,而且正从根本上改变着现有的新闻观念和传播模式。在“点—面”传播充分发展的基础上,开始出现了“点—点”之间的双向信息交流,传播模式正开始由大众传播走向小众传播,分众意识日益浮出水面,我们开始越来越清晰地感觉到它的气息扑面而来。
With the rapid development of science and technology, the world is about to enter the information age and is in the post-industrial transitional period. The new technology not only greatly enhances the effectiveness of communication but also fundamentally changes existing news concepts and modes of communication. Based on the full development of “point-plane” communication, two-way information exchanges began to appear between “point-point”. The mode of communication is beginning to spread from the mass to the minority, and the consciousness of the masses has surfaced We began to feel its breath more and more clearly.