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创建名牌栏目是打造“名刊”的基础和前提条件。普通类高校学报在创建名牌栏目时,要依托本校的学术资源优势、学报既有的比较优势以及刊物所在地的地缘文化优势,根据自己的优势,确定栏目的特色;在栏目品牌建设上,通过栏目品牌的读者定位、保持特色栏目的稳定性和加大宣传名栏的力度等手段,不断扩大特色栏目的知名度,最终创办出自己的名牌栏目来。
Creating brand name column is to create “nameplate ” basis and preconditions. When creating a brand name column, an ordinary university journal relies on its own advantages in academic resources, its comparative advantages as well as the geo-cultural superiority of the journal’s location, and determines the characteristics of the column according to its own advantages. On the part brand building, Brand readers positioning, maintaining the stability of the characteristics of the column and increase the intensity of propaganda name column and other means, and constantly expand the visibility of the characteristics of the column, and ultimately founded their own brand name column.