论文部分内容阅读
当今世界的竞争是经济实力的竞争,而经济实力的强弱则可以通过一个国家所拥有的名牌产品的数量和产品在市场的覆盖率上反映出来。联合国知识产权组织专家指出:“世界性商标是一个国家的国宝,谁拥有更多的世界性驰名商标,谁就是未来世界的经济强国”。中国经济正处于“接轨”的关键时期,能否拥有大量世界驰名品牌,对于我们能否跻身并雄踞于世界经济大市场至关重要。企业为使产品进入市场、占领市场进而
The competition in today’s world is the competition of economic strength, and the strength of economic strength can be reflected in the number of brand-name products owned by a country and the coverage rate of products in the market. Experts from the United Nations Intellectual Property Organization pointed out: “Worldwide trademarks are a country’s national treasures, who have more world-famous trademarks, who are the economic powers of the future world.” China’s economy is in a critical period of “convergence”. Whether or not it has a large number of famous brands in the world is crucial for us to be among the best in the world’s economic market. Enterprises to enter products into markets and occupy markets