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创意是设计本质的要求,也是时代的要求。作为“为传达而设计”的视觉传达设计,如何正确且充分地传达信息是每一个设计者始终要面临的中心问题。但是,在当今社会仅仅把传达信息的关键词定位于正确和充分显然是不够的,必须要把设计中的创意重视起来,从设计理念、视觉语言和技术表现方式的创新入手,正确充分地传达信息。企业产品画册设计的创意要首先确立主题,且在确定主题时要充分了解企业文化、企业理念及经营策略,还要考虑行业特征及受众心理。接着在主题确定后,要搜集相关的图片、文字,并且还要和企业的VI系统保持一致,进而进行整体的版式设计。
Creativity is the design of the nature of the requirements, but also the requirements of the times. As a visual communication design designed for communication, how to convey information correctly and fully is a central issue that every designer must always face. However, in today’s society, it is obviously not enough to locate the key words that convey information correctly and sufficiently. We must attach importance to the creative ideas in the design, start with the innovation of design philosophy, visual language and technical expression, and correctly and fully communicate information. Enterprise product booklet design ideas to establish the theme first, and to determine the theme to fully understand the corporate culture, corporate philosophy and business strategy, but also consider the characteristics of the industry and the audience psychology. Then in the theme to determine, to collect the relevant pictures, text, and also with the enterprise’s VI system to be consistent, and then the overall layout design.