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我始终有个观点:只要人性没变,性别没变,中国营销的本质就不会变。营销的本质是什么呢?就是发现消费者的需求并不断满足消费者的需求。在这个碎时代,我们如何解决消费者的需求并且通过自己传递的信息来帮助消费者建立这种需求呢?那就是品牌的建筑。我曾经激烈的诠释,品牌就是品,品牌就是牌的理论,品代表的是品质品德品类和品相,牌代表渠道牌,广告牌,创意差异牌,但是经过几年的辗转反侧,艰辛孕育明白了品牌是什么,品牌就是一面旗,就是让消费者看到这面旗纷纷地向它涌去,拜倒在它的光芒之下。具有一呼百应的能力才叫品牌,品牌是红旗才是品牌的最高境界。我们如何做品牌如何做传播呢?张默闻这厮认为八个字就能解决。
I always have a point: as long as humanity has not changed, gender has not changed, the essence of Chinese marketing will not change. What is the essence of marketing? Is to find the needs of consumers and continue to meet consumer demand. In this era of fragmentation, how do we address consumer needs and help consumers build this demand through the messages that they deliver? That’s the brand building. I have been fierce interpretation, the brand is the product, the brand is the card theory, the product represents the quality and moral character category and phase, the brand on behalf of the channel card, billboards, creative differences brand, but after several years of tossing, difficult to conceive understand What is the brand, the brand is a flag, is to allow consumers to see this flag have poured it to it, thanks to it under the light. With the unique ability to call the brand, the brand is the red flag is the highest level of the brand. How do we do to spread the brand? Zhang Mo Wen Zhesi that eight words can be resolved.