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科学技术的发展使得人类进入了信息时代,信息成为了人们争夺的重要资源,信息时代催生了一个新的时代,即大数据时代。大数据时代是以当前成指数增长的信息为基础的,难以估量的数据成为了构成大数据时代的重要内容。大数据时代的到来给企业的经营管理带来了机会与挑战,企业如何应对挑战,实现自身的发展,使得自己在大数据时代中立于不败之地,是本文所探讨的重要内容。
With the development of science and technology, mankind has entered into the information era. Information has become an important resource for people to compete for. The information age has given birth to a new era, that is, an era of big data. The Big Data era is based on the current exponential growth of information, and hard-to-measure data has become an important part of the Big Data era. The advent of the big data era has brought opportunities and challenges to the operation and management of enterprises. How the enterprises deal with the challenges and realize their own development makes themselves invincible in the era of big data, which is the important content discussed in this article.